In user research, we focus on target user to deep understand user behaviors, needs, thoughts and feelings through observation, in-depth interview, user test, analysis and etc.
This research will reveal the interaction and reaction with products, how user actually use your products, what should to be fix, and how to make it better. Moreover, the research can help you identify who your customers are and how to serve their needs.
*The result of research report and recommendation depends on project purposes.
Customized solutions: We can design a research plan by using more than one approach depending on your project’s objectives and business goals.