Penfill

Market Research

Create an effective strategy,
Communication from research insights.

What we do in market research

Market research can be used to achieving customer satisfaction and loyalty, reducing customer churn. Turn insights into action to increasing competitive advantages by offer the right product in the right place with market communications and strategies.

This research also provides understand about who your customers are, what are they thinking about your products/services comparing with your competitors, what influence in their decision-making process, where is your market positioning, and more.

In-Depth Interview

Focus Group

Shadowing & Observation

Mysterious Shopper

User Test & Design

Call Interview

Literature Review

Trends Analysis

Competitor Analysis

Market Survey

Market Analysis

Online Interview

Market Research's Benefits

Inside the report

what Market research can deliver

Consumer Insights
Recommendation & Opportunity

*The result of research report and recommendation depends on project purposes.

More About Research & Data Analytics

Customised solutions: We can design a research plan by using more than one approach depending on your project’s objectives and business goals.

  • Customer Analysis
  • User Needs & Unmet Needs
  • User Behaviors, Experiences, and Pain point
  • Customer Journey
  • Customer Segmentation
  • Customer Engagement
  • User Testing
  • Data Strategy
  • Business Analysis
  • Business Optimization Solutions
  • Root Cause Analysis
  • Brand Measurement
  • Brand Analysis
  • Brand Health Check
  • Brand Strategy
  • Branding Guide
  • Corporate Identity Design
  • Brand Communication Direction
  • Innovative user-centered solutions
  • Concept Testing
  • Design Development
  • Co-Creation Workshop
  • Visualizations of the stakeholder ecosystems